Logo and visual language
For 110 years the International School of Philosophy ISVW has been the best place for clear thinking. De school attracts the best philosophers and world’s great thinkers. The historical location of the institute is the starting point of its rebranding. Graphic, dynamic logo shapes transform into animals that live in the environment of the institute. The new logo shows the estate and the forest as natural wealth and basis for clear thinking. Colors were found by zooming in on moss, leaves and barks. In addition to ISVW as a word mark the image language is friendly and recognizable. It transforms into a tree, moon or sun, owl, badger, fox, wolf, boar and deer. You can make a triangular block from a letter ‘v' that could be an owl's beak, but also a starting point, a new direction. The shapes can also be used as image frames. The new dynamic logo shows that it is possible to create an endless brand with just a few colors and minimal shapes.
A language that fits all communication. From screen to print, from paper to the stage.